Building The Future of Fitness

Equinox is one of the world’s leading luxury health and wellness brands. As a leading fitness experience innovator Equinox needed a way to remotely deliver customers the content from its various brands including SoulCycle, PureYoga, Precision Run, and more. Konrad and Equinox collaborated to build and deliver the SoulCycle-at-home experience and supporting ecosystem, unlocking the immersive studio experience from their living rooms.

Platforms

Web (Responsive)
Android App
AWS
Shopify Plus eCommerce

Roles

Digital Product Strategy
Technology Architecture
Mobile Development
Web Development
eCommerce Integration
Quality Assurance

Deliverables

Android Application
Technology Infrastructure
eCommerce Store
Progam Managment

The Challenge

The seamless user experience required the integration of several complex systems including the physical bike and its various connected sensors, the native bike application, the eCommerce and marketing website, a content publishing and music licensing platform, and the underlying core infrastructure. Konrad collaborated with the Equinox team bring the product to life in a timeline that matched the go to market plan.

Custom Android Application

The custom-built Android application brings the bike experience to life through the touchscreen interface, allowing riders to participate in live classes or search from an extensive catalogue of video-on-demand workouts. The result brings the infamous in-studio SoulCycle experience into the home and allows riders to interact with the live class.

Business Integrated eCommerce

The Equinox+ website allows customers to explore and purchase the bike and bike accessories as well as register for the digital subscription. Using a custom Shopify Plus checkout flow, the system integrates with Equinox business systems for revenue recognition, order fulfillment and customer data insights.

Infrastructure to Power Scale

Konrad collaborated with Equinox teams to develop the Equinox+ Core Platform and associated architecture that powers the bike app, the Equinox+ mobile app, and Equinox digital TV experiences. This system facilitates every aspect of the Soulcycle experience including authentication, entitlement, rider interactions, activity tracking, class metrics and more.

Client Success

Equinox was able to launch the digital ecosystem and associated digital business at the outset of the global pandemic. This allowed the business to quickly and seamlessly transition to the at home experience, appealing to a new demographic while ensuring existing members remained engaged. Equinox has been able to set the industry standard for luxury fitness experiences delivered at home.