Together We Build Success
PCL is a leading construction firm in North America with over 15,000 employees entrusted to construct some of the world’s most important projects. Through strategic investments in artificial intelligence, IoT and cloud technology, PCL has become a leader in the digitization of the construction industry. Konrad worked with PCL to accelerate their innovation goals by translating its brand to a modern digital experience into an intuitive design system that can scale with the business.
Platforms
- Web (Responsive)
- Adobe Experience Manager
Roles
- Product Strategy
- User Research
- UI UX Design
- Interaction Design
- Quality Assurance
- Digital Content Strategy
Deliverables
- Responsive Web Design System
- AEM Implementation
- End-to-end Development
- Multi-site Management (MSM)
- Flexible Component Library
- Digital Content Creation Guide
- Digital Roadmap
PCL has over 15,000 people working on 100+ active projects representing more than $9 Billion in annual revenue.
The Challenge
PCL has been innovating its process with leading edge technology while transforming the construction industry at large, however the website did not properly reflect that unique story. Legacy systems, rigid technology architecture, and an out-dated content strategy presented an opportunity to optimize the experience for prospective customers and talent candidates.
Optimized User Journey + Information Architecture
PCL’s strength is in its depth and breadth of experience and capabilities across every major and minor sector. This complexity presented a unique discovery challenge – customers weren’t able to identify key capabilities that were requirements for their projects.
Through our collaborative design thinking process, our teams identified PCL’s key personas and their critical pain points. This data revealed essential insights that informed the creation of optimal user journeys validated through user testing.
Konrad created a new information architecture brought to life in a new global navigation that offers a frictionless journey that is supported with rich storytelling and compelling imagery.
Innovative Interaction Design
Competitive analysis revealed an opportunity for PCL to differentiate itself with experience design. The experience unfolds in unexpected ways using a combination of nuanced addition of motion design and with simple-to-navigate components. Konrad collaborated with PCL to identify and optimize detailed customer journeys that informed the creation of a refined experience, optimized for conversion.
Exploration is encouraged through custom interactions
Leadership Through Storytelling
Konrad unlocked multi-site management through AEM as Cloud Service, allowing the PCL marketing team the ability to create regionally specific versions of the site that feature the unique home pages, locations, case studies and service offerings tailored to those markets. This simplified workflow provides authors with a custom library of over 50 intuitive components and page templates that enable the publishing of new content in hours rather than days or weeks.
AEM Cloud Service Unlocks Regional Flexibility
Konrad unlocked multi-site management through AEM as Cloud Service, allowing the PCL marketing team the ability to create regionally specific versions of the site that feature the unique home pages, locations, case studies and service offerings tailored to those markets. This simplified workflow provides authors with a custom library of over 50 intuitive components and page templates that enable the publishing of new content in hours rather than days or weeks.
Client Success
Konrad really accelerated our digital marketing strategy and delivered key insights on creating personalized experiences that utilize our components in a creative way to convey this innovative organization to our clients.
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